Privacy Policy

Your privacy is important for us

It is Heartcore Fitness Ltd’s policy to respect your privacy regarding any information we may collect while operating our website and providing our service to you. Accordingly, we have developed this Privacy Policy in order for you to understand how we collect, store, use and disclose your personal information. There are steps you can take to control what we do with your data and these have been outlined below.

Data within this Privacy Policy refers to personal data which identifies you, such as your name and contact details.

Who is responsible for your data?

Heartcore Fitness Ltd is responsible for your data. Our registered address is: 7 Plaza Parade, Maida vale, London, NW8 5RP and our correspondence address is displayed at the bottom of this Policy. We control the data that is collected from you, and as such the ways in which your personal information is collected and the purpose of its use.


Contact details (name, address, telephone and email address) date of birth, payment details (through Mind Body Online – we can’t see your card details) conditions related to your health and wellbeing as provided by you, and any connecting relationship for shared accounts.


We collect your personal data in order for us to provide our service to you maintaining your records on our booking systems, booking your sessions, communicating with you in order to send you information about your booking to fulfil our administration including accounting and billing.


Firstly, we do not provide your personal information to any other business for marketing purposes.

If you receive our newsletter, you control if you want to opt out by either clicking the unsubscribe link in the bottom of the most recent newsletter email that you’ve been sent, or logging in to your account.

In order to change your preference when logged in to your account, SIGN IN and choose the ACCOUNT INFO option. Here you can select how you would like to hear from us for ‘Account Management’, ‘Schedule Updates’ and ‘News and Promo’s’. For the latter, we issue a monthly newsletter alongside ad-hoc special offers through our marketing communications platform.


We use third-party analytics services to help understand your usage of our services. In particular, we provide a limited amount of your information (such as sign-up date and some personal information like your email address) to Intercom, Inc. (“Intercom”) and utilise Intercom to collect data for analytics purposes when you visit our website or use our product. As a data processor acting on our behalf, Intercom analyses your use of our website and/or product and tracks our relationship by way of cookies and similar technologies so that we can improve our service to you. For more information on Intercom’s use of cookies, please visit

We may also use Intercom as a medium for communications, either through email, or through messages within our product(s). The Intercom Messenger Apps and Apps in Inbox products may also provide you with access to other third-party applications such as Stripe. You should consult these third parties’ privacy notices for further information on their use of your personal data. As part of our service agreements, Intercom collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience. For more information on the privacy practices of Intercom, please visit

Intercom’s services are governed by Intercom’s terms of use which can be found at

If you would like to opt-out of having this information collected by, or submitted to Intercom, please contact us.


We keep your account active whilst you are using our service. If you don’t log in to your account for more than three years, we will deem you as an inactive client.


We protect your personal data against unauthorised access, unlawful use, accidental loss, corruption or destruction.

Our suppliers have technical measures in place to protect your information so in order to keep your account secure. Within Heartcore we limit who can access our systems and keep our security and policies under review.


Mindbody Inc (our booking platform). For more information on their privacy practices, please visit

Payment system Archive of our old booking platform (pre-December 2017)

Google (powers our internal email and document storage)

Emailing systems for marketing and transnational emails

Intercom (messenger platform)

Zoom (livestream platform)

Forte Nexus, Inc (livestream and on-demand platform)


Our booking platform provider Mindbody Inc. , business messenger platform, Intercom, livestream platform, Zoom, livestream and on-demand platform, Forte Nexus, Inc. and marketing email platform operate in the US, meeting GDPR obligations and take all reasonable steps to keep data safe.


We use several cookies on our website in order to allow you to log in, book classes and for other purposes such as reporting and improving our website. For specifics relating to purchase and booking management via our third-party, Mindbody Inc. please refer to their Cookie Policy.


We use basic profiling (segmentation) to tailor our newsletter content to better match your use of Heartcore. Should you wish to opt-out of this, please let us know by emailing [email protected].

Automated decision making

We do not use automated decision making, so that is not something that our clients need to opt-out, or, in from.

What rights you have over your data

Under the GDPR, you have several rights that you can exercise. The right of access (often called a ‘Subject Access Request’ (SAR)) The right to rectification (making sure your data is accurate). The right to erasure (often called ‘right to be forgotten’ / deletion of your Heartcore account). The right to restrict processing. The right to object. The right to data portability. Should you wish to exercise any of these rights, please contact us on [email protected] and we’ll help you. There’s no charge for these requests (unless repetitive), we aim to fulfil your request as soon as we can and within 30 days.

Contact us

You can write to us at Heartcore Fitness Ltd, 11 Stratford Road, London, W8 6RF. You can email us at [email protected]. If you have any complaints on how we use your data, please email us, or alternatively, you can contact the Information Commissioner’s Office by telephone on 0303 123 1113 or visit their website located at

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