Born in L.A., raised in london
“With Heartcore, I wanted to create a home away from home; an inviting space where people could show up, free from judgement and get the most transformational workout imaginable.
In 2007, the dream became a reality when we opened the doors of our first studio in London. It was a humble space in Kensington and quickly became the local’s club.
Our Method and heart-led approach is unique; smart, functional, fun, and designed for the mind, heart and whole body – a journey from the inside out.
Today, Heartcore is so much more than I dreamt it could be all those years ago. I thought it would be one studio, maybe two – but we’re now a thriving global community, both in-studio and online.”
Jessie Blum | Founder + CEO
Born in Germany, I grew up in a family of creatives, doctors and entrepreneurs – every day witnessing the strength and joy behind connecting, empowering and helping others on their journey to a healthier, happier version of themselves.
My love for people and seeing them thrive set the foundations for Heartcore. In 2007, on the back of a successful career in fitness, hospitality and design, the journey began. Inspired by a more holistic approach to wellness, the Heartcore Method is designed to strengthen the health of mind, body and soul. What started as a humble Pilates studio in West London, pioneering boutique fitness, is now a globally loved and recognised brand. With a growing collection of award-winning studios in London and online, Pilates equipment, retreats and an upcoming product line, I am excited to connect, empower and inspire our thriving community of like-hearted people through the power of positive movement.
My mission is to inspire, connect and empower as many people from all over the world through the power of positive movement.
Jessie Blum
Beautiful as one, powerful as many.
Our global community is growing. We’re thousands of hearts, connecting, trusting, sharing and inspiring one another all the time. We think it’s pretty special.
